Do you know that Google rents goats from a grazing company to mow the lawns at the Google headquarters? If you find this amusing, check this one out. Although Google’s made a nearly $13 billion profit in 2013, its founders used to store the plans of the PageRank algorithm inside a LEGO construction mystery joker.
Although neither of these facts is really that important to business, they actually speak volumes about Google’s co-founders, Larry Page and Sergey Brin. It shows they they do not think like most business executives, and it is their unique and innovative thinking that has made Google one of the most powerful and influential companies in the world. In fact, Google has become so powerful that it controls roughly 70% of the international search engine marketing.
In the world of business today, it is sometimes not so much about success as it is about survival. Today’s market is flooded with competition, leading to an inevitable ferocity at times when businesses struggle to stand out among each other. Consumers, however are experiencing many benefits in that they now have plenty of options to choose from whenever they search for a product or service online. This is where it becomes crucial for businesses to stand out, as the results rankings provided by search engines such as Google can make or break a business online. With the help of services provided by Internet marketing companies such as SEO marketing plans, businesses can start to find ways to stand out and potentially succeed.
It is seemingly undeniable that Google has become the most powerful resource on the Internet t
Google’s inaugural tweet, back on Feb. 26 2009, to kick off what would become one of the most symbiotic relationships of the 21st century was binary code for, “I’m feeling lucky.” Just as quickly enterprising marketers were finding ways to take advantage of the traffic generated by Google’s search engine, and from this effort sprang SEO.
Some 88% of consumers age fourteen and older either browsed for or researched products using an internet search engine. Now realizing what a large subsection of internet searchers, search with Google has even more real implications. In 2012 approximately two-thirds of all searches began at google.com
In short, Google was and remains to be head, shoulders and knees above the competition.
Now, with the market established how can a company tap into it?
That answer is simpl
Each month, more than 100 billion searches on the internet are conducted worldwide. That is a lot of internet traffic. Businesses attempting to do online marketing are realizing the need to use the popularity of the search engine for business. The way to do that is to come up high in google rankings.
Almost half of people who use mobile devices claim that they use their devices to seek out promotions and look up reviews. Meanwhile, 65 percent say that they rely on their device to locate a nearby business so that they can go and make a purchase.
People use the internet to find goods, and businesses must be adept at internet marketing to be successful. Creating SEO (search engine optimization) content is quickly becoming the standard for marketing online. SEO content is created to make the websites or blogs that it is on show up on search engines.
Getting as highly ranked as possible on a search engine is imperative because 42 percent of people searching on the internet select the top ranked result that is not an advertisement. While SEO content is a manner of marketing, it is not an advertisement, and that is what makes it effective.
Businesses look to make SEO material quality so that their website will both come up on internet searches and attract potential customers with its content and design. Most businesses need to be effective on the internet if they are going to succeed, and SEO marketing is a way for them to compete on the internet with all of the other businesses on the web.
Research indicates that three quarters of internet search engine users never scroll past the first page of results from a search. In US internet users ages 14 and up, 88 percent browse or research products online in 2012. Close to 40 percent of those will follow up on social media to request and gather more information before making a purchase. SEO marketing techniques have driven in a close rate of 14.6 percent whereas outbound leads average a 1.7 percent close rate. By 2014, mobile internet usage on smartphones and tablets will overtake desktop computer Internet use. 48 percent of mobile device users report that they look up product reviews and seek out promotions, using their device. This new flux of heavy consumer traffic across the internet has helped create an evolving marketplace that allows users to make decisions based on their wants and needs.
The new way businesses and marketers are taking advantage of this growing population and their new methods of completing transactions is thanks in large part due to Search Engine Optimization and SEO blogs. Because of the importance Google has put on wholesome, quality, and honest advertising throughout their internet search results, SEO blogs and SEO methods are becoming more and more affective because of the importance the consumers are putting on naturally occurring results. With the growing number of people who continue to disregard sponsored links, natural results are getting higher and higher praise from business marketers who have seen more than half of their new business leads come through organic, natural results like SEO blogs. The truth of the matter is that, thanks to SEO techniques that are used in creating SEO blogs, the content of the marketing material is much more informative and engaging.
For business owners looking to utilize this growing concept of SEO marketing that uses Seo blogs, news articles, and social media content to drive in new business, it might be a good time to start having that discussion with the marketing team or with the SEO marketing company. It is important for business owners to understand what type of marketing they are signing up for in order to give them the best return on their investment. Today, SEO blogs and SEO methods focus on being informative, creative, and engaging enough in the material that it makes the reader want to know more.
If you really want to see the benefits an SEO has for increasing search engine rankings, then search online for SEO blogs and start reading through some of the amazing results Seo marketing can have. There are over one hundred billion global searches online each month, and having the right search engine optimization can mean all the difference between having a stagnate website doing little or no business, and a thriving website accounting for the lion share of your revenue intake.
When thinking about the world of search engines and how beneficial they can be to your business, one only has to really think of one name, Google. Google holds 65 to 70 percent of the market share for search engines. That means having a high search result with Google will do more for your company than anybody else. forty two percent of internet search users click on top ranking search results. If your web page is showing up on the fifth or sixth page, then nobody is going to click on it. So read some SEO blogs and find out which SEO companies are taking advantage of everything that Google has to offer. Here’s a couple quick facts about Google while on the topic, the “pagerank” algorithm was actually named after Google co founder Larry Page. Google also rents goats to graze the lawns of their headquarters rather than hire a mowing crew. The more you know.
Another important service SEOs can offer is the use of organic writing. Organic writing simply means somebody sits down and writes out an article or blog for your company. This has the effect of sounding “real” and getting better results. Nobody wants to click on generic spam sounding blurbs, and organic click through generates 25 percent higher conversion rates than pay per click does. Read through SEO blogs and find out which SEO blogs can help you generate the sort of web traffic that will make your business a success.