Research indicates that three quarters of internet search engine users never scroll past the first page of results from a search. In US internet users ages 14 and up, 88 percent browse or research products online in 2012. Close to 40 percent of those will follow up on social media to request and gather more information before making a purchase. SEO marketing techniques have driven in a close rate of 14.6 percent whereas outbound leads average a 1.7 percent close rate. By 2014, mobile internet usage on smartphones and tablets will overtake desktop computer Internet use. 48 percent of mobile device users report that they look up product reviews and seek out promotions, using their device. This new flux of heavy consumer traffic across the internet has helped create an evolving marketplace that allows users to make decisions based on their wants and needs.
The new way businesses and marketers are taking advantage of this growing population and their new methods of completing transactions is thanks in large part due to Search Engine Optimization and SEO blogs. Because of the importance Google has put on wholesome, quality, and honest advertising throughout their internet search results, SEO blogs and SEO methods are becoming more and more affective because of the importance the consumers are putting on naturally occurring results. With the growing number of people who continue to disregard sponsored links, natural results are getting higher and higher praise from business marketers who have seen more than half of their new business leads come through organic, natural results like SEO blogs. The truth of the matter is that, thanks to SEO techniques that are used in creating SEO blogs, the content of the marketing material is much more informative and engaging.
For business owners looking to utilize this growing concept of SEO marketing that uses Seo blogs, news articles, and social media content to drive in new business, it might be a good time to start having that discussion with the marketing team or with the SEO marketing company. It is important for business owners to understand what type of marketing they are signing up for in order to give them the best return on their investment. Today, SEO blogs and SEO methods focus on being informative, creative, and engaging enough in the material that it makes the reader want to know more.