There are over 100 billion searches conducted online every month, and Google makes up between 65 and 60 percent of that search volume. With so many searches performed globally every month it is easy to see why so much time and energy is spent on internet marketing. Many companies are actively involved in offline marketing ventures, the leap into online marketing is not that large.
Inbound leads like those generated through SEO cost, on average, 61 percent less than outbound leads. Companies also benefit from blogging. Companies with blogs have over 400 percent more pages indexed by search engines. Companies that engage in internet marketing tactics like SEO can increase their search engine rankings and increase the number of views on their pages. SEO that raises a businesses organic search rankings can see great returns. Organic click through generates 25 percent higher conversion rates than the click through on pay per click.
High search rankings are one important aspect of internet marketing. Search ranks are calculated using a search engines proprietary algorithm. This calculation looks at many factors and decides which site offers the most relevant content to the words or phrases in the search. Aggressive internet marketing may be necessary for companies who have a lot of competition in popular keywords. Additional marketing efforts may be necessary for companies releasing a new product or trying to break into a new market.
There are many methods for companies to employ to increase search engine rankings. There is, of course, the aforementioned blogs there are also articles, white papers, videos and interactive content that can help companies climb search engine rankings. As previously mentioned, more eyes on your site can mean higher sales and more profitable business.
Internet marketing helps spread news of your business to the digital market place. If you are not currently engaged in internet marketing efforts, you can see a great surge in business by going digital. Take the tools and do the yourself or contract with marketing professionals and kick start your digital marketing efforts.