In just a few decades the internet has become the single largest source of knowledge on the planet as hundreds of thousands of new pages are being created each and every day. Many choose to look at the internet as a frontier full of opportunities to stay connected to the world with social media, blogging, and corporate websites. With so many pages, we are fortunate to have search engines to help us navigate the vast web. There are over 100 billion global searches being conducted every month; this means that roughly 93% of online experiences start with a search engine. For those learning how to be an SEO reseller the search engine can be your greatest ally.
Search Engines As Billboards
While many see a search engine as a tool, search engine optimization resellers must see search engines as an advertising tool. Over 61% of internet users research products online — up to 75% of users never scroll past the first page of search results though. Rather than investing in paid ads on search engines, 70% of the links that search engine users click on are organic hits pulled by the search engine. The facts are simple: if your client’s page is not in the top three search engine hits, chances are they will be overlooked in the digital crowd.
Learning How to Be an SEO Reseller
The key to SEO is to create high-quality leads; coincidentally this is the biggest challenge for 61% of business-to-business marketers. Search engines cannot make the job of a marketer easier; due to the nature of a search engine the internet user in question already has an invested interest in the search — these are called inbound leads. By generating quality inbound leads, SEO resellers enjoy a 14.6% close rate compared to the 1.7% close rate seen by outbound leads like direct mail or printed advertising. In addition, inbound leads can cost up to 61% less than outbound leads. As an SEO reseller, the objective is to create compelling content to drive internet traffic towards your client’s digital real estate — SEO outsourcing companies exist to help anyone become an SEO reseller overnight.