Archive for June, 2013
Did you know that the two founders of Google created the first Google “doodle” back in 1998 as a kind of “out of office” message for users? It is true. The doodle was a depiction of the famous Nevada festival, Burning Man, where they were headed. Also, when Google was still just a research project, its founder used LEGO bricks to make storage for the 10 four gigabyte hard drives that they used to test the PageRank algorithm.
Those early days of Google are truly fascinating. Their creative problem solving solutions helped to improve their search engine over and over, until it became the biggest and most used in all of cyber space.
Did you know that 75 percent of people who use search engines never scroll past the first result page of their search engine? That means your business has a very small window of opportunity to be noticed, and with the number of sites on the internet, there is a lot of competition for the top SERP slots or search engine result page slots.
But, that’s an easy fix, you say. Many search engines such as Google, offer the option of paying a premium to have your website show up at the top of the search engine results when your website is relevant to the search. These slots are called sponsored results, and it sounds great in practice. Easy, pay a small fee and get every
Small businesses usually have to do just about anything to get their names out to the public. WIthout having a good exposure rate, getting a lot of customers can be challenging. Fortunately, small business seo services exist to bridge the gap between unknowns and household names.
SEO services work as a sort of marketing agent to optimize how people use search engines. Rather than paying for their links to be sponsored, which people usually ignore anyway according to research, companies pay to make sure when people use search engines, they are not simply getting bombarded with advertisements to go to a certain site, but steered in the right direction.
SEO services work for both large and small businesses, but for a small business seo services can be the difference between staying under and making money. Once someone reads about the business or what it offers on the internet, it can attract the person to that business, and it usually does.
Search engine optimization is not about flooding or saturating the internet with mindless nonsense about why someone should buy a certain product. It is about putting a quality product on the internet that makes people subconsciously realize they need a certain product, and they can figure out where to get that product themselves.
The world of marketing has changed dramatically over the past couple decades, and search engine optimization has been at the hub of that for the past ten years or so. It will be interesting to see how much of an impact search engine optimization has in more years, but right now it is currently one of the best marketing tools a company can use.
If youve noticed that your business, organization, or informational website needs to increase its visibility online, and you need to make your group more marketable to online customers and viewers, SEO services may be worth pursuing.
Professionals with many years of working in the online marketing industry can help you to maximize your clicks, page views, advertisement efforts, and ultimately your profits by connecting you with more people online, more often. This general scenario may be best applicable in the area of small business SEO, or search engine optimization. A company that provides small business SEO services to you the client can do all in their power to bolster your online presence and supplement your already existing marketing efforts. Its very possible that your web strategies will become more vital than your more traditional marketing strategies, especially with the ever increasing number mobile web users, whether it be locally, nationally, or internationally.
Keep the conversation going about SEO services and how they help your business grow and prosper. Questions and comments are welcome in the forum below.
Search marketing is a strategy that is necessary for producing positive results for websites. Small business owners who neglect the importance of search engine optimization will eventually fail at trying to obtain enough traffic. Even brick and mortar business owners need to run a website to compete in today’s business environment. Hiring an SEO service company is a move in the right direction if you are trying to generate traffic from search engines like Google. Recent studies show SEO leads generate around a 14 percent close rate. Furthermore, the majority of internet users spend time reading reviews on products and services online before buying anything.
The growing popularity of mobile devices, such as smart phones and tablets, is creating waves on the internet. Business owners must focus on SEO services in order to accommodate all types of internet users. Responsive web design, for example, is becoming more crucial for website owners trying to obtain more customers. In other words, web design plays a vital role in small business SEO services. It is important for a business website to display properly on a variety of browsers and devices used to connected to the internet. If you are currently looking for an SEO service company, you need to make sure you know what to expect.
First off, an SEO service company must focus on web design. Web design will directly affect the SEO score of a website. People who visit a website that loads slowly will immediately change their mind and back out of the site to visit another one. Secondly, an SEO service company will provide PPC management, link building and content creation services for their clients. Email marketing, web hosting and even social media marketing services, all are service commonly offered by SEO service companies. Reading reviews and testimonials is a smart move in the right direction if you are looking for the best SEO service companies.
Each month, more than 100 billion searches on the internet are conducted worldwide. That is a lot of internet traffic. Businesses attempting to do online marketing are realizing the need to use the popularity of the search engine for business. The way to do that is to come up high in google rankings.
Almost half of people who use mobile devices claim that they use their devices to seek out promotions and look up reviews. Meanwhile, 65 percent say that they rely on their device to locate a nearby business so that they can go and make a purchase.
People use the internet to find goods, and businesses must be adept at internet marketing to be successful. Creating SEO (search engine optimization) content is quickly becoming the standard for marketing online. SEO content is created to make the websites or blogs that it is on show up on search engines.
Getting as highly ranked as possible on a search engine is imperative because 42 percent of people searching on the internet select the top ranked result that is not an advertisement. While SEO content is a manner of marketing, it is not an advertisement, and that is what makes it effective.
Businesses look to make SEO material quality so that their website will both come up on internet searches and attract potential customers with its content and design. Most businesses need to be effective on the internet if they are going to succeed, and SEO marketing is a way for them to compete on the internet with all of the other businesses on the web.
More than 100 billion searches are conducted around the globe each month. 58 percent of consumers that decide to start researching a service or product initiate this process using a search engine. If you are trying to find Internet marketing that will increase your Google rankings or your presence on other search engines, it is vital that you look for help from a high quality marketing business. Online marketing companies are readily available to assist clients in making sure that they have the search engine optimization necessary to increase their ranking on search engines.
Over 55 percent of marketers that work B2B report that SEO has the biggest influence on lead generation. While Seo is important for achieving greater visibility on search engines, you also must have marketing that is sensitive to mobile technology. 65 percent of mobile web users rely on a smartphone or tablet to look for a local business that they can make a purchase from. As of 2012, there are over 70 million people shopping using a device like a cellphone or tablet computer. Search engines are often accessed using these devices by people that are looking to make sure that they can find companies that they want to deal with.
To find the best provider of search marketing services, it is a good idea to compare several companies that you feel can help with these needs. Talk to others that you know have experience with marketing on search engines and see where they have gone for assistance with this field. The best providers of online services will have a great reputation, because they will have helped many other past clients with the marketing needs that they have. If you want to be sure that your business is getting as much traffic as possible, improving presence on search engines is a great way to start. Look for a business that you feel confident can help you maximize your visibility on search engines so that you will not have to stress about whether or not your marketing is working for your company needs. Instead, you can have full confidence that you have a type of marketing in place on your web site that is bringing in the sort of clients that you need, whether they are shopping at home on a desktop or while they are out shopping inside of a mall or other retail store.
Search engine optimization is now crucial to the success of small businesses. For any small business that aims to compete and to benefit from the advantages of internet, search engine optimization is the key. However, many small business owners do not realize that it is only possible to take advantage of its many benefits if one succeeds in finding an effective small business SEO services. Here are some key points in finding an effective SEO services.
First, not all small business SEO services are the same in many regard. From the price alone, one SEO service can be quite different from the next. As such, one indication that the small business SEO is an effective one, by the type of SEO service that it provides. Basically, you have three types of SEO, the white hat, the black hat and the gray SEO. The white hat is the type of small business SEO service that one should seek because it uses proven techniques in optimizing websites. White hat adheres to the guidelines and standards of search engines, such as Google so the websites increases its ranking in time and increases the number of its visitors. The black hat is the opposite. It uses techniques that are not approved by the search engines. Those that are caught using these techniques are banned or penalized by the search engines such as Google. So it is possible to optimize a site using the black label but in time they will not work. It also puts the business at a great risk. The gray small business SEO service is a combination of the two. It uses the approved techniques of the white hat and the illegal techniques of the black hat. The risk is minimum but it is still not as effective. And since search engines such as Google are strict and are always checking the websites, the gray SEO is like gambling with your business. In short, an effective small business SEO service is the white hat SEO service.
Second, you know that the small business SEO service will be effective for your site if it really improves your site. For example, if you have an online store, the small business SEO service would provide you with the right ecommerce solution for your site. If you have an information site, the small business SEO service would provide you with the right articles and content. You should therefore ask the reseller how they plan on improving your website.
Third, an effective small business SEO service is one has comprehensive online marketing solution. This would include the use of social media, optimizing your website for mobile use and others, depending on what your site needs. In this, you should ask the small business SEO service reseller how they plan to market your site online. This would give you an idea as to how effective the SEO services company would be.