Did you know that 75 percent of people who use search engines never scroll past the first result page of their search engine? That means your business has a very small window of opportunity to be noticed, and with the number of sites on the internet, there is a lot of competition for the top SERP slots or search engine result page slots.
But, that’s an easy fix, you say. Many search engines such as Google, offer the option of paying a premium to have your website show up at the top of the search engine results when your website is relevant to the search. These slots are called sponsored results, and it sounds great in practice. Easy, pay a small fee and get everyone to see your page whenever they search for a related item or subject.
There’s only one small problem with this method. About 70 to 80 percent of people who search on internet search engines do not pay attention to sponsored results, opting instead to click on organic results. Organic results are the results that show up when you search for a term naturally without input from sites giving sponsorship or anything to the search engine.
Those numbers are just frustrating. But your business can still optimize the amount of exposure that it received on search engines because of a little thing called SEO. Simply put, SEO stands for search engine optimization, and it is a marketing strategy both large and small companies and businesses use to increase their visibility on the ever expanding world wide web.
Search engine optimization marketing can take on a variety of forms to get people to see your website, though the most often thought of because it is in the name is of course optimizing your chances of being seen on a search engine results page.
This takes into account the algorithm process used in most search engines such as Google rankings to try and get your site as high up in the results as possible. Interestingly, did you know that algorithm process that Google uses, known as the PageRank algorithm, was not named because it essentially ranks web pages? It was actually named for Larry Page, who was a co founder of Google.
However, besides search engines, you can also gain visibility through social marketing websites, back linking, and many other ways as well. Because search engine optimization is so versatile, it can be very beneficial to your marketing scheme. In fact, outbound leads draw an average of a 1.7 percent close rate, but leads that are generated using search engines have a 14.6 percent close rate.
So, as you can see, search engine optimization can really help your business develop its online presence!