Archive for July, 2013
Google has all but taken over the world. It is commonplace these days to Google anything we do not know about, as well as find new goods and services to meet our needs. It is no wonder that over one hundred billion searches are conducted across the planet every month. The site is so popular that even changes to the logo on the main page, known as doodles, receive so much attention. The first doodle was posted back in 1998. It featured a depiction of the Burning Man, the namesake of the popular desert festival in Nevada. This was the way the founders of Google told their employees were they were headed to for a few days.
Since the advent of the internet, businesses have found themselves with more marketing opportunities than ever before. Of course, where there is opportunity to make a profit, there are always plenty of hungry entrepreneurs who are ready to partake of any potential financial gains. In order to keep up with a pack of ambitious competitors, businesses must remain abreast of any technological advancements from which they can benefit. If businesses truly want to rise of above the competition, they must remain flexible and open minded toward new ideas, and perhaps, even pursue help from outside of their companies.
Between the years 2001 and 2011, the percentage of the American population with internet access has grown from 30 percent to over 80 percent. Since that percentage continues to increase by the year, it is imperative that every small businesses that are plans on being relevant for any significant time into the future must prioritize online marketing. To complicate matters, digital
More than 70 million shoppers online use a mobile device like a tablet or smartphone. More than half of research done by consumers regarding a product or service begins on a search engine. This is much higher than those who utilize social media or even company websites. These are only a few reasons why SEO, or the new trend for online marketing search engine optimization is important.
Search engine optimization is a great new way that allows a business to find itself in more prominent search engine rankings. A high percentage of people who use search engines do not bother to look at anything past the first page of search engine results. With Google being such a front runner for search engines, it is important to find someone w