More than 70 million shoppers online use a mobile device like a tablet or smartphone. More than half of research done by consumers regarding a product or service begins on a search engine. This is much higher than those who utilize social media or even company websites. These are only a few reasons why SEO, or the new trend for online marketing search engine optimization is important.
Search engine optimization is a great new way that allows a business to find itself in more prominent search engine rankings. A high percentage of people who use search engines do not bother to look at anything past the first page of search engine results. With Google being such a front runner for search engines, it is important to find someone who is versed in how Google rankings are done, and can provide a plan to increase your company Google rankings. The cost of inbound leads, such as those provided with search optimization, cost roughly 60 percent less than outbound leads like cold calls. SEO leads also have an average cose rate of 14.6 percent compared to 1.7 percent with outbound leads.
You may think that spending money on online search page advertisements are going to provide you with a better return on investment. First, that does not improve your Google rankings providing you with higher search page results. Also, around 75 percent of search engine users do not pay any attention to sponsored results. They instead choose the organic results that are generated through Google rankings. It is a much better investment plant to find SEO professionals who can use SEO marketing to increase the visibility of your company.
If you are interested in increasing your Google rankings, but cannot do it yourself SEO online marketing could be right for you. Allow an experienced company to make an online marketing plan that will work for you. Investing in this up and coming style of online marketing could be a great way to get your company to where you want it to be.