Google has all but taken over the world. It is commonplace these days to Google anything we do not know about, as well as find new goods and services to meet our needs. It is no wonder that over one hundred billion searches are conducted across the planet every month. The site is so popular that even changes to the logo on the main page, known as doodles, receive so much attention. The first doodle was posted back in 1998. It featured a depiction of the Burning Man, the namesake of the popular desert festival in Nevada. This was the way the founders of Google told their employees were they were headed to for a few days.
With a site that popular, it is a no brainer that businesses would want to take advantage of it to increase their customer base. These days, a strong online presence can be the deciding factor in the success of any given company. Where one stands in the Google rankings can be the difference between a profit and a loss. These coveted positions are achieved largely by search engine optimization, or SEO. The way is works is commonly used search terms are integrated into a series of blog posts and informational articles that are connected to your business website.
Through constant updates, the rank of a site rises to the top, and it works. 57 percent of business to business marketers agree that SEO marketing has the single most profound influence on their lead generation. In fact, companies with regularly updated blogs see 434 percent more indexed pages. This brings in significantly more leads.
The algorithm process known as PageRank, named for one of the founders of Google, Larry Page, is fairly simple in how it operates. When a search is entered, Google searches for concentrated groupings of those key words and puts the most relevant results at the top of its page. If you have the right words entered the right amount of times, you will see your page rise to the top of the rankings.
SEO marketing is proven to generate more leads. This means more customers learning about your business and subsequently purchasing your particular good or service. To get the best results, though the SEO marketing should be left to companies that specialize in just that. It will pay off in the long run, as it is the best way to grow your business in the modern age.