Google’s inaugural tweet, back on Feb. 26 2009, to kick off what would become one of the most symbiotic relationships of the 21st century was binary code for, “I’m feeling lucky.” Just as quickly enterprising marketers were finding ways to take advantage of the traffic generated by Google’s search engine, and from this effort sprang SEO.
Some 88% of consumers age fourteen and older either browsed for or researched products using an internet search engine. Now realizing what a large subsection of internet searchers, search with Google has even more real implications. In 2012 approximately two-thirds of all searches began at google.com
In short, Google was and remains to be head, shoulders and knees above the competition.
Now, with the market established how can a company tap into it?
That answer is simple SEO, or search engine optimization.
If you have ever found yourself wondering why one webpage for a particular search shows on the first page of Google’s results versus the fifth, sixth or even fiftieth, the answer is in search engine rankings. Then ask yourself, have you ever even skimmed all the way out to the fiftieth page of search results.
This is why SEO based on search engine ranking works.
The more your company gets out there, the more your potential customers will want to know about it. For instance, companies that blog on a regular basis are proven to get 434% more clicks on their webpages than those that do not.
If SEO works so well, then what are those results often shown at the top of the page in the shaded section?
Those tippy-top of the page links are sponsored results. Otherwise realized by consumers as, “someone is overtly trying to sell me something.” In fact, statistics show that 70% – 80% of searchers pay no attention to those sponsored results, and instead scroll down to where websites are not trying too hard, but just the right amount. The search engine user’s preference not to be bothered by sponsored results and instead scroll down to find answers organically also strengthens the argument for SEO marketing.
SEO works organically to bring a product to the top of organic search engine results by knowing the ins and outs of the algorithm Google uses to bring results to its searchers.
Projections show that In 2014 the number of people using a mobile device to search will overtake those who search from a desktop or laptop, giving even greater significance to a statistic showing 40 % of searchers follow up their browsing and product research with posts to social media. This means, if you have effective SEO your market will do the work for you to bring your organically rendered information to the eyes of potential consumers.
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